identityIQ
An updated and engaging website for an identity theft protection company
00
problem
The old website for IdentityIQ was outdated and built on an obsolete platform that hindered performance and scalability. The site's design no longer reflected the updated brand identity of the company, leading to a disjointed experience for users. The lack of interactive and engaging elements failed to capture visitors’ attention, while the outdated platform made it difficult to update content or add new features. As a result, the site was unable to support the company’s growth or align with its evolving brand and audience expectations.
solution
The new IdentityIQ website was built using Webflow, providing a modern, scalable platform that allowed for seamless design updates and easy content management. The site features interactive 3D elements built with Spline, creating an immersive experience that engages visitors from the moment they land on the page. Updated with IdentityIQ’s new branding, the design is fresh, dynamic, and aligned with the company's current identity. Focused on using striking graphics and concise, impactful text, the site avoids overwhelming users with excessive information, offering a streamlined, visually-driven experience that highlights key messages and engages the audience effectively.
IdentityIQ aimed to position itself as the premier identity protection service, but the old website didn’t fully showcase its features. The new site highlights all of IdentityIQ’s services with a modern design and interactive elements, clearly communicating its value and reinforcing its leadership in identity protection.
The build-out of the IdentityIQ website using Webflow focused on creating a modern, high-performance platform that effectively communicated IdentityIQ's value. Webflow’s powerful CMS and responsive design capabilities allowed for easy content management and ensured the site performed well across all devices. The design was seamlessly implemented, with the flexibility to update content quickly while maintaining consistent branding. The combination of Webflow’s intuitive interface and robust functionality optimized both design and performance.
To make the site engaging, Webflow's animation tools were used alongside 3D elements built with Spline. Interactive features, such as hover effects and smooth transitions, were incorporated to guide users through the site in an engaging way. The 3D elements added an immersive touch, creating dynamic visuals that drew users in and encouraged them to explore more of the content. These features worked together to make the site visually captivating while maintaining a fast, user-friendly experience.
In addition to the animations, the integration of Spline’s 3D elements elevated the site’s design, aligning with IdentityIQ’s new branding and positioning as a leader in identity protection. By combining 3D visuals with a clean layout and use dynamic graphics, the website was able to showcase IdentityIQ's features while offering a seamless, interactive experience. The end result was a visually engaging, high-performance site that reflected the brand’s values and mission.
year
2024
tools
Figma and Webflow
category
Web Dev & Design
timeframe
In Progress
01
A quick look at the "How We Protect You" page styled with
02
A layout of identity theft crime stats
